ABOUT WHYTE STUDIO™ 
_

WHYTE STUDIO™ BY DESIGNER BIANCA WHYTE™ IS A LUXURY OUTERWEAR BRAND THAT WILL INTRODUCE ICONIC AND CREATIVE STAPLE PIECES DESIGNED TO ENHANCE THE WEARER'S INDIVIDUAL STYLE.

WHYTE STUDIO™ PRODUCES CAPSULE COLLECTIONS BUILT AND DESIGNED ON THE TENETS OF CREATIVE CONSTRUCTION AND IMPECCABLE DETAILING. USING ONLY HIGH-QUALITY AND HAND SELECTED FABRICS, WHYTE STUDIO™ CREATES TRANSITIONAL, DURABLE PIECES NECESSARY IN TODAY’S MARKET.

INSPIRED BY THE DESIGNER’S TIME AS A PROFESSIONAL MOTOCROSS ATHLETE IN AUSTRALIA, WHYTE STUDIO™ EVOKES ANDROGYNOUS, UNISEX DESIGNS THROUGH ITS TRADEMARK STYLE: TAILORED, SPORTS-INSPIRED OUTERWEAR WITH UNIQUE DETAILING THAT'S BUILT TO LAST.

 

THE BRAND AIMS TO CREATE TRANS-SEASONAL COLLECTIONS WITH CROSS-FUNCTIONAL JACKETS THAT WILL BE THAT STAPLE PIECE IN THE WEARER'S WARDROBE. WHYTE STUDIO™ CONSTRUCTS INVESTMENT PIECES THAT WILL FOREVER BE YOUR FAVORITE ITEM THAT COMPLIMENTS YOUR WARDROBE.

WHYTE STUDIO™ WILL MESH THE DIVERSITY OF THE EVER-CHANGING URBAN LANDSCAPES WE LIVE IN, REPRESENTING THE JUXTAPOSITION OF MODERN CULTURE THAT CELEBRATES THE COLLECTIVE WHOLE, WHILE ESTABLISHING A STRONG SENSE OF INDIVIDUALITY IN THE WEARER.

THE STORY -
WHYTE STUDIO™ BY BIANCA WHYTE™
_

BIANCA WHYTE™ IS THE CREATIVE DICHOTOMY BEHIND THE BRAND. A CHAMPION AUSTRALIAN MOTOCROSS RIDER, SHE ORIGINALLY SET OUT TO DESIGN A RANGE OF MOTOCROSS CLOTHING. AFTER GRADUATING IN 2011 AS MANY ASPIRING FASHION DESIGNERS KNOW, IT’S A STRUGGLE TO GET YOUR FOOT IN THE DOOR IN THE FASHION INDUSTRY. FINALLY, AFTER APPLYING FOR ENDLESS JOBS, SHE GOT A JOB AS DESIGN ASSISTANT FOR THE KARDASHIAN KOLLECTION WHERE SHE REALISED HER CREATIVE FLAIR FOR WOMENSWEAR. AFTER 1 YEAR SHE WAS PROMOTED TO HEAD DESIGNER AND WAS MOVED TO LA TO WORK CLOSELY WITH THE KARDASHIAN SISTERS KIM, KHLOE AND KOURTNEY.

FOUR YEARS IN LA WAS A HOLLYWOOD DREAM COME TRUE FOR BIANCA, DESIGNING ALSO FOR CELEBRITIES SUCH AS CINDY CRAWFORD AND KELLY OSBOURNE, YET THE CONTRASTING SITUATIONS OF THE FASHION INDUSTRY  - FROM GLAMOUROUS PARTIES TO SAMPLE FITTINGS IN CRAMPED FACTORIES - KEPT HER FIRMLY GROUNDED.

HIGHLY AMBITIOUS AND DRIVEN, BIANCA WANTED A NEW CHALLENGE AND WAS ADAMANT TO DESIGN FOR HERSELF WHICH IS WHEN HER MOVE TO LONDON AND DESIGNING FOR A UP AND COMING BRITISH LABEL CAME INTO PLAY. AS A SMALL START UP BRAND, BIANCA WAS ABLE TO LEARN THE INTRICACIES OF THE BUSINESS AND HERE HER BUSINESS ACUMEN BLOSSOMED.

IN JUNE 2017, BIANCA STARTED HER OWN LABEL WHYTE STUDIO™ WITH HER MOTHER, HER ORIGINAL FASHION ICON.

A PERSON WHO ENCOMPASSES ALL ASPECTS OF HER CREATIVE SURROUNDINGS, SHE IS ALSO KNOWN AS DJ B WHYTE, AN INTERNATIONAL HOUSE DJ.  
A DJ IN DEMAND, SHE SPINS AT LONDON’S MOST NOTABLE CLUBS, LONDON FASHION WEEKS HOTTEST PARTIES WHILST FINDING THE TIME TO HOST A SHOW ON LONDON’S TOUCH FM. BIANCA’S CREATIVE DRIVE IS UNSTOPPABLE!

 _
WHYTE STUDIO™