“I design for the confident, powerful and fearless modern women of now”
The Story –
Whyte Studio™ by Bianca Whyte
Bianca Whyte™ is the creative dichotomy behind the brand. A champion Australian motocross rider, she originally set out to design a range of motocross clothing. After graduating in 2011 as many aspiring fashion designers know, it’s a struggle to get your foot in the door in the fashion industry. Finally, after applying for endless jobs, she got a job as design assistant for the Kardashian Kollection where she realised her creative flair for womenswear. After 1 year she was promoted to head designer and was moved to LA to work closely with the Kardashian sisters Kim, Khloe and Kourtney.
Four years in LA was a Hollywood dream come true for Bianca, designing also for celebrities such as Cindy Crawford and Kelly Osbourne, yet the contrasting situations of the fashion industry – from glamourous parties to sample fittings in cramped factories – kept her firmly grounded.
Highly ambitious and driven, Bianca wanted a new challenge and was adamant to design for herself which is when her move to London and designing for a up and coming British label came into play. as a small start up brand, Bianca was able to learn the intricacies of the business and here her business acumen blossomed.
In June 2017, Bianca started her own label Whyte Studio™ with her mother, her original fashion icon.
A person who encompasses all aspects of her creative surroundings, she is also known as DJ B Whyte, an international house DJ.
A DJ in demand, she spins at London’s most notable clubs, London fashion weeks hottest parties whilst finding the time to host a show on London’s Touch FM. Bianca’s creative drive is unstoppable!
About Whyte Studio™
Whyte Studio™ by designer Bianca Whyte™ is a luxury outerwear brand that will introduce iconic and creative staple pieces designed to enhance the wearer’s individual style.
Whyte Studio™ produces capsule collections built and designed on the tenets of creative construction and impeccable detailing. Using only high-quality and hand selected fabrics, Whyte Studio™ creates transitional, durable pieces necessary in today’s market.
Inspired by the designer’s time as a professional motocross athlete in australia, Whyte Studio™ evokes androgynous, unisex designs through its trademark style: tailored, sports-inspired outerwear with unique detailing that’s built to last.
The brand aims to create trans-seasonal collections with cross-functional jackets that will be that staple piece in the wearer’s wardrobe. Whyte Studio™ constructs investment pieces that will forever be your favorite item that compliments your wardrobe.
Whyte Studio™ will mesh the diversity of the ever-changing urban landscapes we live in, representing the juxtaposition of modern culture that celebrates the collective whole, while establishing a strong sense of individuality in the wearer.